The current brush options fail to meet the needs of wavers, who require versatility and mobility in their styling tools.
Adaptability
Separate tools
The current user journey for wave brushes is complex and fragmented. Users have to switch between multiple brushes with different firmnesses to achieve their desired wave results. This creates confusion and frustration for the users and reduces their satisfaction.
Portability
Large footprint
One of the main pain points for users is the lack of portability of wave brushes. They need to use different tools for different purposes, but they can only carry a limited number of brushes with them. This restricts their flexibility when they are on the move.
Durability
Cracking
The current wave brushes have a flaw in their design. They are made of wood, which is a traditional material that does not suit the curved shape of the brush. When the brush gets wet, the wood expands and contracts, causing cracks in the brush over time.
Ergonomics
Uncomfortable
The current user experience is unsatisfactory, as the users struggle with the fatigue on their hands caused by the uncomfortable form of the brushes. This prevents them from brushing for the optimal duration and achieving the best results.
I selected this concept for its flexibility and practicality. Flipping is a form of decision-making. It implies action and agency. This concept intuitively empowers users to manage their progress with a simple flip.
The right feel.
Optimized geometry for cost efficiency and stability. Enhanced ergonomics and minimized dimensions by removing sharp edges and excess volume.
Size + weight.
Height: 120mm (4.72 in)
Width: 75mm (2.95 in)
Depth: 28.5mm (1.12 in)
Weight: 120 grams (4.23 ounces)
A form of attraction.
One handle — 4 modes. The hard/silicone head detangles and stimulates the scalp, while the soft/medium head improves and smooths the user's waves.
Heart felt materials.
Blend is made from a three-part mold with SEBS, PA6-GF15 (annotated left to right) and a magnetic polymer. SEBS adds comfort and impact resistance. PA6-GF15 is a strong and premium nylon.
tuft love.
Blend's form defines the tuft pattern — engineered to be as close as possible to increase user efficiency.
Shower proof.
Blend's quad ventilation system — passively circulates air and prevents moisture buildup. This protects the bristles and lowers bacterial growth.
What's in the box.
Color and finish.
The finish evokes a refined and expressive palette. The monotone aesthetic appeals to a broad audience, while the contrast between matte and satin surfaces adds visual interest.
