The current brush options fail to meet the needs of wavers, who require versatility and mobility in their styling tools.
The current user journey for wave brushes is complex and fragmented. Users have to switch between multiple brushes with different firmnesses to achieve their desired wave results. This creates confusion and frustration for the users and reduces their satisfaction.
The current wave brushes have a flaw in their design. They are made of wood, which is a traditional material that does not suit the curved shape of the brush. When the brush gets wet, the wood expands and contracts, causing cracks in the brush over time.