The current brush options fail to meet the needs of wavers, who require versatility and mobility in their styling tools.
The current user journey for wave brushes is complex and fragmented. Users have to switch between multiple brushes with different firmnesses to achieve their desired wave results. This creates confusion and frustration for the users and reduces their satisfaction.
One of the main pain points for users is the lack of portability of wave brushes. They need to use different tools for different purposes, but they can only carry a limited number of brushes with them. This restricts their flexibility when they are on the move.
The current wave brushes have a flaw in their design. They are made of wood, which is a traditional material that does not suit the curved shape of the brush. When the brush gets wet, the wood expands and contracts, causing cracks in the brush over time.
The current user experience is unsatisfactory, as the users struggle with the fatigue on their hands caused by the uncomfortable form of the brushes. This prevents them from brushing for the optimal duration and achieving the best results.